Making a few changes to your website during the festive season can help get visitors into the Christmas spirit – and make your site feel current. Think of it as decorating your shop window! To inspire you, we’ve listed five tweaks to make, most of which are simple to implement… 

1. Upload a snowy background 

Ever seen an animated falling snow background on a website? Check this one out if you haven’t! Softly falling snowflakes are mesmerising and are the epitome of Christmas. Creating this kind of effect usually requires you to copy a snippet of code and paste it into the HTML of your website. 
You may be able to do this yourself, depending on how familiar you are with the back end of your site (you can find ready-made code snippets on the internet). Otherwise, your developer should be able to create and add the necessary code in no time. 

2. Add a Christmas popup message 

Greet your web visitors with a special popup message as they land on your site. As well as wishing them Happy Christmas and thanking them for their visit/custom, you could use the space to outline your Christmas opening times or any festive offers you’re running. 

3. Get festive with your logo 

Your logo is a vital part of your branding kit, and you may have strict guidelines on the various ways it can be displayed. But if your brand is a bit quirky, why not add a festive element to it? It can show off your brand’s personality and inject some fun into your website. Some of the biggest brands in the world do this – Google, for instance, changes its search page logo frequently! 

4. Write a Christmas blog post 

Updating your content is always a good idea (search engines like this). Christmas is a great time to write blogs as there are several angles you can take – Christmas gift guides, a feature on how your team are celebrating Christmas, a list of Christmas jokes or a review of the office Christmas party (depending on how out of hand it got!). 
You can also update your main copy with festive language or festive call-to-actions. E.g. ‘Add this gift to your Christmas list’. 

5. Switch your hero image 

Most websites have a big banner image on the homepage, and this is really easy to switch to a more festive version. You can always replace it with your regular hero image again in the New Year. For free Christmas-inspired photos, check out Unsplash or Canva. 

Not yet got a website to decorate for Christmas? 

Make 2023 the year to bring your business online if you don’t have a website currently. it’seeze offers a range of affordable packages to suit your budget, whether you need a simple brochure site or an all-singing, all-dancing online store. 
Why not get in touch to discuss your requirements and to receive a no-obligation quote? In the meantime, Merry Christmas! 
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