SEO (Search Engine Optimisation)
Posted on 16th October 2019
What is it and why is it important for my website? Find out more about how to get your website ranking highly on Google.
What is SEO?
SEO is short for Search Engine Optimisation.
It’s the process of improving a website or page’s ranking within the results on search engines, the premise being that by optimising the website or page, it will appear higher in search results.
In the UK, the most widely used search engines are Google, Yahoo, and Bing.
Why is it important for a website?
SEO can help you rank above other businesses in search engine results, meaning people are more likely to find and visit your website rather than going to your competitors.
Getting you noticed on the web, SEO is essential for achieving success online as it allows you to reach your target audience, attract more business, and ultimately outrank the competition, meaning you become the trusted source amongst customers for your products or services.
How can an it’seeze responsive website help?
The number of people browsing online using mobile phones and tablets has now overtaken the number using desktop computers and laptops. As a result, Google favours websites that are easy for people to view and navigate on all screen sizes, regardless of whether it's on a mobile, tablet, laptop, or desktop.
If your website is responsive (as all it’seeze websites are) then Google will reward you by ranking your website higher in search results, greatly increasing the chances of your business being found online.
If your site isn’t responsive and your competitors' websites are, then it's likely you'll miss out on valuable business.
How do it’seeze optimise your new website?
The expert team at it’seeze optimise all your website pages with unique page titles and descriptions and submit your website to all major search engines including Google, increasing the chances of your website being found when people search online.
Garry at it’seeze Web Design York & Harrogate can also advise you on how to use the powerful built-in SEO tools that are included in our easy-to-use website editor, ensuring your site continues to rank well in search results. Why spend a fortune with an SEO company when all your on-site optimisation can be carried out using the dynamic tools included in your it’seeze website?
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