CASE STUDY - Ashdale Projects
Posted on 17th February 2016
Prior to working with it'seeze websites, Ashdale Projects had a website from another provider.
Prior to working with it'seeze websites, Ashdale Projects had a website from another provider. Having re-branded last year, they wanted a new, more upmarket, fully responsive website to attract more customers. Their old website was difficult to update and edit, which presented its own challenges in terms of keeping the content fresh. Crucially, their old website was not mobile-friendly so it wasn't easy for potential customers to view it on a mobile phone, when Google announced in April 2015 that they would be ranking mobile friendly sites higher, Ashdale Projects saw their website fall from page one of Google.
Approach to design
The it'seeze design team knew that the main selling point for Ashdale Projects was the photography of the finished projects. Ashdale's high quality and detailed work was complemented with a dark, premium feel website that let the quality of the craftsmanship do the talking. Ashdale's existing branding was used subtly throughout their site to give the feel of a top quality building contractor.
It'seeze were able to provide an affordable solution to overcome all of the challenges Ashdale projects were experiencing with their old website. A new, modern and unique design better reflected their new branding. The it'seeze website editor is so easy to use that they are able to keep their content up to date and make changes in a just a click or two. What's more, their new website is fully responsive which means it looks great and is easy to navigate on any device - whether being viewed on a PC, tablet or mobile.
Since their website went live a few months ago, Ashdale Projects have had some very positive feedback about their website from customers, they have also benefited from the increased number of enquiries they have received.
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