Did you know that almost 70% of online shoppers abandon their carts before purchasing? According to the Baymard Institute, there are several reasons for cart abandonment. One is that potential shoppers are just browsing or making comparisons and aren’t quite ready to buy. Others include extra costs (e.g., shipping) being too high, being forced to create an account and a complicated checkout process. 
While some of these reasons are beyond your control, there are a few simple UX design tweaks you can make to your website to help to create a seamless shopping experience for your customers. Take a look at these below. 

1. Clear catalogue structure 

If you have a lot of products, it’s essential to categorise them clearly to help visitors find the items they need quickly and easily. As well as grouping by product type, also create filters for size and gender if appropriate. Adding category blocks with product photos (as well as a list in the main navigation) helps users visualise the items in each section. Here’s an example of an it’seeze website that uses category blocks well. 

2. Add shop sections as headings in the main navigation area 

Many e-commerce websites link to what they believe to be essential pages via the main navigation area. Along with the shop section, this can include FAQs, an About page and a blog. While these pages are important, they can distract from the one area that’ll make you money – the shop itself! To encourage more conversions, focus your main navigation headings on product categories and add your information pages to your website footer instead. See this website for inspiration. 

3. Display related products 

Help potential customers compare items within your store by showcasing related products on every individual product page. This nifty UX design trick can help buyers discover other products they may like. It can even increase the average order value if a buyer spots an item that goes well with the one they originally wanted. 

4. Minimise user errors 

Simple user errors like forgetting to select the product size or quantity can result in the checkout process taking longer than needed. Avoid this problem by making the ‘Add to Cart’ button void unless these preferences have been selected. 

5. Offer checkout as a guest 

Offering the option to checkout as a guest in addition to creating an account will please potential customers that don’t yet want to hand over their personal details for you to retain. Creating an account means it’s faster for customers when they order in the future, but it can be a major barrier for someone interacting with your online store for the first time. Plus, forcing customers to create an account makes the checkout process more time consuming overall. 

Ramp up your online sales with our Shop Package 

The it’seeze Shop Package is ideal for small to medium-sized businesses. You’ll get a fast, powerful online store that’s as easy for you to manage as it is for customers to use. What’s more, we’ll be on hand every step of the way to advise you on the best UX design elements to include to help you increase your sales and grow your e-commerce business. 
To discuss your requirements, and to receive a free quote, talk to us today. 
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