A well-designed website can transform your business, helping you build brand awareness and increase revenue. Here at it’seeze York, we believe there are five essential design elements that must be included in a quality website so that it works to attract visitors, and encourage interactions and conversions. Take a look at them below. 


The best websites not only look good, they comply with the Web Content Accessibility Guidelines (WCAG) - an international standard for measuring website accessibility. In an ideal world, a website should be accessible to everyone, including blind, disabled and older people.  
Accessible websites have an easy-to-use interface that any visitor can navigate. The design itself should be structured in such a way that the visitor knows exactly where to go to find the information they need. The navigation bar, page hierarchy, typography and ALT (alternative) image descriptions are just some of the specific components that need to be crystal clear. 


A key part of user-friendliness is intuitiveness. When it comes to web design, this is all about delivering a seamless experience – enabling the visitor to go from page to page without a hitch. This is especially important for e-commerce websites where potential buyers browse a selection of products, add them to their shopping cart and then complete their transaction through an online checkout. Any problems along the way can lead to cart abandonment, so this process should be hassle-free. 


Websites are increasingly being accessed via a range of devices, so responsive web design is crucial. A good website will respond to the visitor's screen size and the platform used. Imagine that a user initially browses a website on their laptop and returns to the site later via their mobile phone. A responsive website accommodates the switch in screen resolution and image sizes, so that it looks and feels the same across different devices. 


Powerful content helps improve a website's search engine rankings and can attract better quality web traffic. It can also keep online visitors engaged so they stay on a website for longer. A well-designed website has interesting, unique and easy-to-read text, complete with call-to-actions that tell visitors what to do next. It often pays dividends to hire a professional copywriter to create persuasive content that grabs attention. 


Finally, a quality website needs to look visually attractive. Aesthetic considerations include factors like colour, typography styles, movement, images and layout. Even the way text is aligned can impact on the overall look and feel of a website. Often the simplest and cleanest web designs are the best, but it depends on a business’s brand and its products or services.  
For instance, a B2B website might need to look quite formal, whereas a B2C website might not. A website aimed at new parents could work well being colourful, with fun typography. And a photographer’s website should be all about strong imagery. 

Why use it’seeze for custom web design? 

Web design trends continue to come and go, but accessibility, responsiveness, intuitiveness, quality content and aesthetics are here to stay.  
At it’seeze, we put a lot of time into understanding your business to ensure we create a top-quality website that ticks all the right boxes. We have a range of web design packages to choose from depending on your requirements and budget. To give you an idea of what you can expect, check out these six beautifully designed websites from the last quarter. 
Have questions about our web design services? Don't hesitate to contact us. 
Tagged as: Website design
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